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INDONESIA
Indonesian Journal of Business and Entrepreneurship (IJBE)
Published by Institut Pertanian Bogor
ISSN : 24075434     EISSN : 24077321     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business and Entrepreneurship (IJBE) publishes information of empirical research and reviews in business and entrepreneurship. IJBE is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). IJBE was first published at the beginning of 2015 with three issue per year in January, May, and September. Editor receives articles of empirical research and reviews in business and entrepreneurship.
Arjuna Subject : -
Articles 15 Documents
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Search results for , issue "Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023" : 15 Documents clear
Business Strategy Developmentwith 360° Business Model Innovation Perspective in PT NEC Indonesia Widhi Rachayu; Hartoyo; Sufrin Hannan
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.274

Abstract

As a company engaged in information technology and telecommunications, PT NEC Indonesia is aware of the opportunities and challenges in the next few years where rapid change, growing complexity and uncertainty are the basis for how the company designs solutions to help customers and society. This study aims to determine the business model applied by PT. NEC Indonesia and to find out the preparation of a business development strategy plan at PT. NEC Indonesia is based on a 360º innovation business model framework with 5 main components, namely value creation, value proposition, value delivery, value capture and value communication. The data obtained are the results of questionnaires and interviews with seven respondents who are company management and several customers. The results showed that the total score of the IFE matrix was 1,93 and the EFE matrix score was 1.68. These results place PT NEC Indonesia in quadrant I, namely high market growth and a strong competitive position. From the analysis of PT NEC Indonesia's business model, it is necessary to make improvements to several components of the 360º BMI framework. The value creation component, the importance of value-added focus on every solution offered by improving services to be more dynamic not only as a customer but more towards being a partner through a co-creation business strategy. While improvements to the value proposition and value capture component with a focus on added value, the initiation of determining the pricing model with value-based-pricing and recurring revenue model can be applied as a diversification in profitability and efficiency. Keywords: co-creation, 360º business model innovation inovasi, reccuring revenue model, swot, value-based-pricing
Virtual Reality Experience In Indonesian Tourism Wira Bharata; Diana Pramudya Wardhani; Erfina Ferdinand; Pingki Pingki
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.334

Abstract

The shift in the pattern of the tourism industry is inseparable from technological developments. In recent times, a concept known as virtual reality has developed in the tourism sector. The purpose of this study is to determine the antecedents of tourist experience satisfaction, which in turn will shape tourist attitudes. The author explores further the relationship of each variable studied using the Stimulus Organism Response (SOR) framework. The method used in this research is experimental. Respondents were determined as many as 100 people with certain requirements. The data that has been collected is processed using SEM-PLS software. The results of the study stated that all the hypotheses tested were positive, but not all were significant. The author finds that tourist interactions with tourist destinations carried out in the realm of virtual reality are not sufficient to provide significant satisfaction. Another finding in this study shows that the experience satisfaction felt by tourists does not always encourage tourists' attitudes to visit tourist destinations.
The Role of Entrepreneurial Marketing and Relationship Marketing That Strengthen The Women Entrepreneurs' Business Performance Aldina Shiratina; Yanto Ramli; Erna Sofriana Imaningsih; Adnan Rajak; Anees Janee Ali
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.169

Abstract

The role of marketing in small and medium-sized enterprises (SMEs) has a unique characteristic compared to conventional marketing in large organizations. This research is focused on the apparel industrial entrepreneurs in the city of Bandung. This research intended to examine the impact of entrepreneurial and relationship marketing on business performance, moderated by motivation. The research method used in this paper was the quantitative method with descriptive and verificative approaches. The sample size used in this research is around 150 SME businesses. This research indicates that business motivation significantly moderated the impact of entrepreneurial marketing on business performance and significantly moderated the effect of relationship marketing on business performance. This research concluded that it is crucial for SME entrepreneurs in the fashion sector in Bandung to further develop their businesses by motivating them to improve their business performance through entrepreneurial marketing and relationship marketing. Keywords: entrepreneurial marketing, relationship marketing, business performance, motivation, SMEs
A Potential Framework For an Impactful Technopreneurship Education Ratna Mulyany; Syaifullah Muhammad; Teuku Aulia Geumpana; Hendra Halim; Muslim; Miksalmina; Cindy Dwi Pertiwi
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.208

Abstract

This study aims to conceptually discuss the potential framework for an impactful technopreneurship education in response to the dynamic business environment. An integrative review based on the selected pertinent literature was utilized to undertake this study. Unlike a systematic review, the integrative review does not aim to cover all articles published on the topic but combines perspectives and insights from different fields or research traditions. Several steps were involved in conducting an integrative review comprising of defining the research questions, conducting a comprehensive search, screening and selecting studies, extracting data and analyzing findings, drawing conclusions and making recommendation. The changes in curriculum and learning processes as well as academic transformation by embedding technological innovation and capacity building are the main priorities in preparing technopreneurs. To prepare reliable technopreneurs, while it is important to focus on technological innovation and capacity building, yet to integrate these two aspects, collaboration is the key word hence the collaboration among universities, the business world, government, media, and the community becomes one of the interesting routes that need to be developed. The pentahelix collaboration plays a major role in the cycle of the technopreneurship from the idea formulation, research, precommercialization, commercialization and embarking the advanced market. Keywords: entrepreneurship, technopreneurship, technological innovation, capacity building, pentahelix collaboration
The Relationship Between Resilience and Entrepreneurial Attitude of University Students in Semarang Lili Marliyah
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.220

Abstract

A student's life skills to be an entrepreneur are challenging when starting a new business. It takes resilience to adapt and an attitude of responding to difficulties for education graduates to have additional entrepreneurial competencies. The life skills needed follow the vision of Ivet Semarang University, namely technopreneurship university. This research aimed to determine the relationship between resilience and students' entrepreneurial attitudes. This study uses a quantitative approach with ex post facto research methods. Sampling was carried out incidentally using a simple linear regression analysis method. The results show that (1) the resilience level of students can develop a positive adaptive attitude that allows them to be entrepreneurs because there is a positive relationship, (2) the results from the individual dimension, indicator from the highest percentage of individual personal skills shows the high category 19%, (3) results from the indicator with the highest future-oriented percentage of 19%, (4) based on the significance value (2 tailed) output in table 0.000 <0.05 means that there is a significant relationship between resilience and entrepreneurial attitude. The implication is important for individuals with high resilience abilities to become solid individuals and role models and have resilience in dealing with problems in entrepreneurship. Keywords: resilience, entrepreneurial attitude, students, relationships, ex post facto research
How Do Product Positioning and Consumer Knowledge of Green Brands Lead To Purchase Decisions? Indah Fatmawati; Nauval Al Amudi
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.306

Abstract

Green branding has become a relevant strategy for winning the business competition. However, limited research has been conducted specifically investigating the role of green branding positioning on consumer green brand attitude and brand purchase. This study looks into the impact of green brand positioning on green purchasing decisions, considering consumer knowledge and consumer green brand attitude. Specifically, we examined how green brand positioning and knowledge form the green brand attitude and how green brand attitude determines green purchase decisions. Our research setting is green lamp purchase decisions. Respondents were green lamp purchasers and users, with a total sample size were 220 respondents. We developed several hypotheses and tested them using Structural Equation Modelling (SEM) with the AMOS 22. Our research findings showed that green brand positioning and knowledge positively and significantly impact consumers' green brand attitudes. Green brand attitude positively impacts green purchase decisions, and green brand positioning and knowledge positively and significantly affect a green purchase decision. In conclusion, our investigation showed that green brand positioning and green brand knowledge are essential for the formation of green brand attitudes and green brand purchase decisions. We also found the partial mediation of green brand attitude on the effect of green brand positioning on green brand purchase decisions. While for the impact of green brand knowledge on the green brand purchase decision, we did not find the mediating effects of green brand attitude. Keywords: green brand positioning, green brand knowledge, green brand attitude, green brand purchase decision
Social Media Usage Impacts on SME’s Firm Performance: Evidence From West Java, Indonesia Siska Noviaristanti; Shinta Ceysaria Yunita; Sunu Puguh Hayu Triono
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.285

Abstract

This study aims to answer two questions, namely whether social media usage affects the firm performance of Small Medium Enterprise (SME), and what factors encourage SME to use social media. Using path analysis, this study proves that social media usage has a positive significant influence on firm performance of SME. While using the Technological-Organizational-Environmental (TOE) framework, it was found that organizational factor has the greatest positive influence on social media usage. Environmental factor are the second biggest factor that encourages SME to use social media. While the technological factor is the least factor that influence SME to use social media. This research was conducted in 300 SMEs in West Java, Indonesia, and involved various business sectors ranging from food and beverage to automotive. The findings of this study contribute to the academic discussion of strategic entrepreneurship on the relationship between social media usage and firm performance. The findings of this study can also provide direction to examine how is the mechanism of the relationship between social media usage and firm performance of SME. Keywords: social media usage, TOE framework, firm performance, SME
Stimulating Visit Intention Using Social Media Influencer: Mediating Role of Enjoyment Yusra; Vilzati; Eliana; Ahmad Azmi Mohd Ariffin; Perengki Susanto
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.295

Abstract

Social media influencer (SMI) has emerged as one of a powerful approach in building customer’s intention to visit a tourism destination. This research therefore tries to uncover the mechanism on how the dimensions of SMI, namely attractiveness, trustworthiness, and expertise, influence visit intention by incorporating enjoyment as mediator by applying Stimuli-Organism-Response (SOR) Theory. Using purposing sampling, 115 usable samples of those who experienced an SMI’s posts regarding Aceh tourism, are gathered online. Data were analyzed by using Partial Least Square-Structural Equation Modelling (PLS-SEM). In testing the hypotheses, we conduct a Bootstrapping procedure using 5000 sub-samplings. The finding highlights that SMIs’ attractiveness and SMIs’ expertise, are found to be a strong predictor of enjoyment, of which has a significant relationship with visit intention. However, SMI trustworthiness failed to predict enjoyment. Except for SMI trustworthiness-visit intention relationship, this study also found the role of enjoyment as mediator for both SMI attractiveness and SMI expertise in predicting visit intention. Consequently, this research pinpoints two routes to obtaining visitors’ intention to visit a tourism site. They are attractiveness-enjoyment-intention and expertise-enjoyment-intention with the second pathway have bigger contribution to visit intention. The findings can be used as a guide to assist tourism destination marketers in developing effective advertising that use SMI to communicate with their visitor and differentiate themselves from the tourism destination intense competition. Keywords: social media influencers, enjoyment, visit intention, sor theory, tourism destination
Woman Entrepreneurial Orientation Based on Synthetic Scooping Review Margo Purnomo; Erna Maulina; Reza Damayanti; Rega Ramadhan; Untung Alamsah; Afifah Shalihah; Siti Ma’ani Nina; Lilis Komariah
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.243

Abstract

The research uses the synthetic scoping review method to reveal a state-of-the-art entrepreneurial orientation study in social entrepreneurship context. This research was carried out in a mixed method approach with three stages: a systematic review and scoping review as a qualitative approach and bibliometric mapping with co-occurrence analysis as a quantitative approach. The results of a systematic review show that a social entrepreneurial orientation has been initiated since 1906. In Spain and the United States, quantitative research dominates. The scoping review results reveal seven dimensions of entrepreneurial orientation typical in the social entrepreneurship context. Furthermore, the results of the co-occurrence analysis raise five major themes, namely 1) women entrepreneurial orientation and women empowerment, 2) the dimension of women entrepreneurial and get new dimensions are women flexibility and women ethics, 3) women entrepreneurial orientation and intangible resources, 4) women entrepreneurial orientation and family to work conflict, 5) business performance. Keywords: women empowerment, dimension of women entrepreneurial orientation, intangible resources, family to work conflict, business performance
Constructing Adaptation Pads in A Form of MSME Resiliency Strategies in PT Nusantara Totalindo Logistics Muhammad Rizky Anugrah Pratama; Fithriyyah Shalihati; Lien Herlina
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.256

Abstract

PT Nusantara Totalindo Logistics (PT NTL) is a company engaged in the logistics transportation sector with fast business growth but is currently in the business introduction and business turbulence phase. In facing the business introduction phase and business turbulence, it is necessary to develop business resilience and adaptation strategies. This study aims to identify PT NTL's business potential and advantages, build business resilience for PT NTL by establishing PT NTL's vision and mission as a corporate statement to support the completeness of organizational documents and designing business resilience formulations for PT NTL through creating work programs, organizational structure, business model canvas, business processes, and business risk mitigation to build a business adaptation strategy. The data for this research were sourced from in-depth interviews and risk management research questionnaires. Based on the results of the study that has been done, a time-framed business adaptation-bearing formulation has been formed through six processes, starting from vision and mission formation to risk management that has adaptation and resilience properties. Business in the face of business turbulence. The management implications of a business resilience strategy are the establishment of a vision and mission according to the resilience and business adaptation strategy, a comprehensive organizational structure, work programs for the next five years according to business turbulence and disruption, a kanas business model that supports work programs up to logistics risk management. Keywords: business introduction phase, risk management, business risk, transportation collaboration system, business turbulence

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